Proper localization of your marketing materials means translating them to the local language of your foreign target market not only flawlessly but in such a way as to make it appealing and make your brand endearing. Proper localization will make it seem that the product was made for the target… read more →
Building a multilingual website can be a challenging task, but it doesn’t have to be if basic multilingual website best practices are followed. Structuring your web pages to meet the requirements of your audience can offer the best user experience. Using a customer-centric way of creating content gets new visitors… read more →
Business localization could be hard to understand at first glance so here is a short definition along with some reasons why businesses looking to expand to other nations should use localization services. If you have a business and you want to expand it to other countries, there are many things… read more →
The English language is without any doubt the language that is being most widely used in the world of commerce and trade. Over the past two decades, its use has become massive. Keeping that in perspective, English has become a very important language to learn both by business owners as… read more →
Managing a local or a multilingual website can be two very different things. There is a ton more to optimizing multilingual websites than carrying out the translation for just a few keywords. Here are the most important multilingual SEO mistakes you should avoid. Avoid these multilingual SEO mistakes Thin, low-quality… read more →
Communication only gets completed when the receiver of the message understands what has been transmitted by the sender. In case of a communication involving language, whether verbal or written, the situation is more challenging when the sender and the receiver do not use the same language, and this is where… read more →
Software localization will bring you 80% of the world’s market Software localization services are needed if you want to sell your product in countries where English is barely spoken. For English speakers like us, it’s easy to think that the entire world knows enough English to get by. It’s easy… read more →
What is branding localization You are proud of the business that you have built and the products that you have developed and want to share it with the whole world. But what works in one market doesn’t necessarily work in a different market, especially if there are language differences involved.… read more →
Why software localization? People readily assume that anyone computer literate is fluent in English. After all isn’t most software in use from the United States? The truth is most popular software come with language packs, software localization being used for that . There are a lot of people in the… read more →
As CEO of your own company you just had this brilliant idea of translating your website into another language, or multiple languages. You’re excited to accomplish this at once. You keep dreaming of the new markets that will open up with it. Translating your website? Keep the following in mind… read more →