Website translation: When is it needed and its benefits

(Last Updated On: November 16, 2016)

At first glance it looks like the entire world can speak English, but at a closer look only about 20% of the world’s total population can understand English. This includes native speakers and second language speakers alike. By using website translation services you would be able to reach out to the rest of the world.

Why would you need website translation?

You want to accommodate your existing international clients and partners

Nothing says you value your business more than welcoming your clients and partners in their own native language. It also says you’d like to do more business in their country and you’re there to stay.

You want to attract international clients or partners

Other countries have a lot to offer. Be it in the form of a rich market, or in the form of a good location, skillful or inexpensive workforce and proximity and accessibility to resources.

You want to drive more traffic to your site

Regardless of not you’re doing well in international business, the additional padding offered by the translated words alone will raise the hit standing of your site. Even if not every click leads to a sale, you improve your chances nevertheless, and this adds to your online presence and brand recall.

You want to impress your clients and partners at home

Nothing conveys that your business is doing well than having offering multiple languages in your website. People will assume that you can spare the capital if you have something left over to spend on website translation.

You want to stand out from your competitors

Not a lot of companies would even begin to think of branching out internationally. Beat your rivals to the punch. It’s so easy too. Just by having your website translated.

Website translation leads to greater online presence which equals more sales and money.